LOS ANGELES–(BUSINESS WIRE)–Solid 21, Inc. today announced that Los Angeles-based watch and jewelry designer Chris Aire, President of Solid 21 Inc., the Nevada corporation that owns Chris Aire Fine Jewelry & Timepieces (www.chrisaire.com), is suing 17 major watch brands and others for trademark infringement, unfair competition, false description, and injunctive and declaratory relief. George E. Akwo and Ophir J. Bitton, attorneys for the plaintiff Chris Aire, filed their case in U.S. Federal Court, downtown Los Angeles on Wednesday September 22, 2010. The watch companies named in the lawsuit include: ROLEX; LVMH on behalf of HUBLOT and LOUIS VUITTON; BREITLING; RICHEMONT INTERNATIONAL SA on behalf of BAUME & MERCIER, INTERNATIONAL WATCH COMPANY, MONTBLANC; ULYSSE NARDIN, INC.; MONTRES CORUM SARL; THE SWATCH GROUP on behalf of: BLANCPAIN, OMEGA SA; FRANCK MULLER; CHOPARD; MAKUR DESIGN, INC.; GRAHAM-LONDON; KOBOLD WATCH COMPANY LLC, PIERE KUNZ USA INC; EBEL; BULGARI on behalf of GERALD GENTA and DOES 1-200.

Attorneys for Solid 21, Inc., and plaintiff Chris Aire seek equitable and injunctive relief, as well as compensatory and monetary damages, costs and disbursements in this complaint for Trademark Infringement. According to the legal papers,

SOLID 21 is the owner of the registered and incontestable trademark RED GOLD for, inter alia, fine jewelry and watches made from a special alloying of gold with a distinct color made into fine jewelry in connection with the manufacture, marketing and advertising of watches, necklaces, bracelets, rings, anklets, cuff links, ornamental hair pins, belt buckles of precious metal, tie clips and pegs and earrings known as “RED GOLD.” The trademark is capsulated in the following trademark information and in the trademark certificate set forth below:

Solid 21 Incorporated and its President and renowned jeweler, Chris Aire currently holds the U.S. Trademark Registration No. 2,793,987; Mark: RED GOLD; Registered: December 16, 2003; and has the official trademark certificate.

A graduate of Gemological Institute of America (GIA), Chris Aire has been designing innovative, urban-style diamond jewelry for more than 21 years. With a client list that includes Cedric the Entertainer, Adrien Brody, Jamie Foxx, Angelina Jolie, Eva Longoria, Halle Berry, Clint Eastwood and Will Smith, and others, this world-renowned Los Angeles-based designer and founder of Chris Aire Fine Jewelry & Timepieces was the first jewelry designer to showcase diamonds as fashion at New York Fashion Week. His cutting edge designs are known for their creativity and craftsmanship, earning the Nigerian-born jewelry designer such monikers as “The King of Bling,” “Emperor of Ice” and “The Ice Man.” Chris Aire is the President of SOLID 21 INC., the Nevada corporation that owns Chris Aire Fine Jewelry & Timepieces.